Hasbro Toy Fair Design

While positioned on the Hasbro Gaming brand team, I was tasked with developing a strong, entertaining walk through for the Hasbro Gaming portion of the New York Toy Fair. I was able to gather all necessary assets from cross-functional team/partners within the gaming sector and successfully executed individual larger than life experiences for each brand, which enhanced the retailers experience and helped promote each item individually and as a whole gaming portfolio.

* Concepts were generated by yours-truly and executed by a third-party.